Brand & Visual Systems
Identity, visual direction, guidelines, governance and scalable cross-channel consistency.
Buenos Aires · Working globally
Brand systems, packaging and digital creative built to work in the real world.
Creative Director and senior hands-on designer connecting strategy, art direction, production and AI-assisted workflows across physical and digital touchpoints.
Selected work
From identity to execution.
Expertise
A senior creative profile without silos.
Packaging & Product
Packaging graphics, labels, variants, product communication, retail and production-ready artwork.
Campaigns & Digital
Campaign creative, e-commerce, social, presentations, landing-page assets and recurring content systems.
Creative Systems & AI
Human-led AI workflows for exploration, production, documentation, visual QA and repeatable creative operations.
About
17+ years turning business needs into clear visual systems.
I’m Santiago Scandurra, a Buenos Aires–based Creative Director and senior brand, packaging and digital creative. My work sits between direction and execution: I can shape a visual system, build the assets, coordinate production and keep the final result consistent across channels.
I work across B2B, DTC and consumer environments, combining brand thinking, craft and production reality. AI is part of the workflow when it genuinely improves exploration, iteration or delivery — while creative judgment stays human-led.
CurrentGrowplex
Senior Packaging & Digital Designer
IndependentSinecdo
Founder & Creative Lead
2025–2026Casa Bergman
Brand Design Lead
2018–2026Cerveza Goyeneche
Brand Designer / Packaging & Campaign Lead
Contact
Have a role, project or collaboration in mind?
santiagoscandurra@gmail.com ↗
Available for selected freelance projects, retainers and remote international opportunities.